Insperational Texts for Ancillary Tasks

Digi Pack

• The main image is of the artist wich promotes the album to people who are already fans of Ellie Goulding. Also the fact that her name is large and goes across the image of her labels her and makes the album hers, making it personal and more appealing to my audience. After analysing this convention I may concider interpreting it into my own product as it does look cisually appealing and personal to have the artst on the front of the album. The picture is in colour, making the album look vibrant, helping it stand out on the racks in shops. Also, the photoshopped 'sparkles' in her hair five the image movement and also give it an edge against all of the other albums next to it. I hope to use this idea into my product by photoshopping a night sky into the back ground of my image, giving my album the same 'fantasy' look and Gouldings. Her pose and expression are not very natrual and therefore display her to the audience. This is also aided by the fact that her face is photoshopped to an impossible standard, to the point of making it look like a painting. this level of perfection (the flawless skin and golden hair) would appeal to both a male and female audience as she is aesthetically beautiful.
• The artists name 'Ellie Goulding' is bigger than the album name, as she is well know enough for her name to be a strong selling point. This would grab the attention of her existing fans and also give people who didnt know who she was the impression of importance. The font of the text on the front of the almub glows gold, relating to both the sparkles in her hair and the title of the album, 'Lights'. This makes the image relevant and by matching this it appeals to the target audience as the design makes sense. As this is for a pop genre and mine is for indie rock, my font and colour choice will be less brash and more gritty. The font is fairly plain and very easy to read, which would attract the target audience's attention, so I plan to use this when designing my own poduct.
• The framing and composition of the album cover is fairly balanced. While the image is left aligned, it is big enough to cover the album and not leave too much blank space. The text is centre eligned and stacked on top of eachother, so the eye flows easily to read it and this is also aesthetically pleasing as it labels the image.
• The word 'Lights' has possative connotations. It is light, upbeat and generally appeals to the audience as it gives you the idea of beauty, which is visually demonstrates by photoshopping lights in her hair.
• The back of the digi pack has a block of black colour whith white writing over it. in contrast to the front, this is quite dark, but it also looks very stylish and bold. I could encoperate this tecnique into my own product as it makes the track names and necissary information very clear and readable to the audience. The size of the track names also make it easy for the audience to scan read, so for example if they are standing in a shop choosing a CD to buy, the names are eclear enough to read quickly. Also, the track names may encourage someone to buy the product as they may see a favourite song or a song title they can relate too.

• This is my artists actual album cover. The main image is a chldhood photograph of a young boy and girl wearing face paint. In my research I have noticed that the Indie genre dont usually use the image of the artist but rather an interesting photograph, using the album cover as a selling point for the album. By using a photograph rather than an image of the artist creates mystery for the audience, as they wonder about the photographs relevance, the story behind it and weather the somgs can be related to it. The fact that the album doesnt rely on a famous face to sell it will relate to my own neche audience as sterotypically, the target audience for indie rock are inviduals interested in art forms such as photography and art. Therefore I plan to possibly encorperate this into my product. The image of two young children also relates to the title of the album, 'Wild Youth', making it relevant to the album. The word 'Youth' will also appeal to a young audience, which is my target audience.
• The text is small and simple, making it easy for the audience to read and also to prevent focus being taken away from the photograph. The artist's name is the same size as the album title but it is above it and also is in capitals, highlighting it as more important information. It is white to stand out aganst the dark black background. this creates a contrast so that the text is noticable. The composition of the album leaves little black space. The image is centre aligned, which balances the album cover and is also aesthetically pleasing to the audience as it looks well designed. The text fits into the blank space so it does not obscure any of the image and so looks well laid out. I plan to use this in my own ancillary task as it looks neat and well presented. It also has the simple look I want to go for.

• The main image is of the artist but she is distorted by a black and white effect, making her face almost indistinguishable. This allows the digi pack to feature the artist and make it personal to her, yet does this in an artistic way so that she is not the main focus. the editing style makes it seem like a watercolour painting which makes the image interesting and allows it to stand out amongst the typical photographs used on other products. This also relates to the genre of music as it is Indie, and therefore art is often incorperated into indie products to appeal to the neche market. As I am aiming for the same target audience I will think about this artistic style when taking and editing my photos for my own acillary tasks.
• The artists name is larger than the album name so she can be easily spotted by her fan base. It identifys the album as hers, almost labeling it, which would appeal to her existing fans. The only colour on the digipack is within the loops of the font, which draws the audiences eye towards her name and thus making it the main font. This also looks artistic, like art deco, which ties it in with the 'painting' of the artist. The font is simple and in capitals, making it very clear to read yet could still be seen as fairly elaborative due to the colours within it. It is seperated from the album title with a thin like, making it seem old like on vintage book titles. This is aesthetically pleasing to the audience and also sets it apart from the track titles which are unusually on the front of the digipack rather than the back. This saves the audience from having to flip the digipack over and shows all the CD has to offer at first glance. This would help increase sales as someone who is not particularly a fan may see a song they like the look of and buy it, so I will concider this when designing my own product.
• The framing and coposition of the digi pack is balanced, as the text is in the upper left hand corner and the image is in the bottom right, effectivley convering maximum space yet still allowing the digipack to look clean and simple. I will take this into account when framing my photographs, trying out center and left/right alignments to see what will work better with my font style and size.
• As the track list is on the front of the digi pack, there is room on the back for interesting artwork. This convention is unique from my research into other digi packs and therefore makes it stand out on the market. The fact that it is different would apeal to my audience as they are a neche market and so assumingly like to be different from the mainstream themselves.

Magazine Advertisment



• The image is the same as the album, which would attract her target audience for the same reason the digi pack would. This also makes the advertisment relevant to the product, creating a campaign. By using the same image it is imprinted in the audiences mind, and when they are looking around the shelves and see the digi pack, they will remember the advertisment and be more compelled to pick the product up.
• The font is also the same, and therefore the name 'Ellie Goulding' will become associated with that font style, creatinging a signature for her to use on future products and therefore giving herself publicity. By creating something that fans can relate too, this advert effectivley gives them something to look for and also allows them to apply their past knowlage of her to her other products, such as merchindise or other albums.
• By using a star rating system on the bottom of the advertisment, the advert promotes the product by telling the audience that other people like it. Using big, respected names such as Q Magazine, the product gratifies the audiences need to have what other people have and to be involved in the hype. This may also attract an new audience as fans of the critics such as Q Magazine may feel copelled to buy the product.

• Again, the same image is used which ties the product and the advertisment together. My research has shown me that this is the most common way to design an advert and therefore I plan to use this in my on ancillary task. The same effect is used of putting colour within the artists name, setting it apart from the rest of the font and also the black and white theme of the page. The same font, colour scheme and editing effects are used on this advert which again would give the audience something to look for in the shops or it creates a subconcious image that the audience will remember when they see the product on shelves.
• The word 'Special Edition' would attract the audience as it implies that this album is one of a kind that they need to have before it is gone, which would increase sales. Information such as a webside and the word 'download' incorperates technology and other media platforms to the product, allowing it to hit a wider audience as some people prefer to download music than buy a digi pack. I plan to use this tecnique on my own ancillary task as it will allow me to cross onto other aspects of media, and the internet is becoming a growing part of the music industry.

• The main image of the arist is also used on the album, and therefore will aid the products sales for the reasons I previously mentioned. The image is feminine and full of rich colour, which will allow it to stand out on magazine pages and sets it apart from other advertisments. It is framed by a white line, making the advertisment seen fancy and elaborative, matching the fond of the artists name. This would therefore appeal to a predominantly female audience.
• The font of the necissary information is simple and in captials, making it easy to take in at a glance which is essential for magazine advertsiments and is something I will take into account when designing my own advert. It is centre aligned just like the composition of the image, keeping the page balanced and aesthetically pleasing to the audience.
• Infomation such as the production company logo are needed but not a focus of the advert and so are small and at the bottom almost out of sight. To make my product authentic and professional I will include these details, but like the adverts on the market already they will be insignificant to my main text and image as they will no activley help sales.