Flat Plans and Rationales

Digi Pack Ideas

• I plan to make my main image take up the entire digipack as this is a convention I have seen in all of my insperational texts. This makes the didgi pack stand out amongst the rest on the shelves and makes it unique. The image also serves to attract my target audience, for example fans of pop music will look for a typically pop like album, where as mine will be more low key and appeal to a neche market. I have serveral ideas for my main image, none of which include my artist as as she is not very well know and this would not be a good selling point. Therefore I plan to use an eye catching image instead, which is a convention I have seen commonly used when researching into my genre. I want to encorperate stars into my image and I plan to do this using photoshop. I want the framing and composition of my image to compliment the postioning of my text, making the overall look of the digipack neat and well balanced.
• The artists name will be bigger than the album title as this is a better selling point. It will help to attract fans of the band, and also people who maybe havent heard of them will be interested in finding out what their sound is like. It is a common convention to have the artists name bigger and above the album title as this is more important information. However I do not want the artists name too large as to take over the main image, as like previously stated she is not well know enough for this to be a solid selling point.
• My colour palate will be sepia, as this will give it the old/vintage look that I want my album to have. This will make it interesting and engage my audience. Also, this effect is aesthetically pleasing and can effctivley catch my audiences attention without being to brash as I have seen in my research.
• The text and font I hope to use in my product will be a mix of simple and elaborative. The artists name, 'Daughter', will be in a handwritten style text that will match in with the vintage look of the digipack. However the album title 'Wild Youth' with by in a simpler, block text, which will also help it to look more modern and therefore appeal to my modern audience. This will also give it the alternitive look that I want, as to where the design of the digipack does not look over thought and is kept simple.
• The front of the digipack will be kept simple, while on the reverse will be the neccisarry information such as the barcode, track order, credits and thankyous, which are all conventions I have gathered from my research into insperational texts. This allows the front of the album to make an impact on the audience and to make an impression, yet still allow them to read all the important information on the back if they need too. Also, the back will also entice the reader to buy the album as it will be aesthetically pleasing to them. Not only will they enjoy the music, but they will have something attractive to have on their shelf.

Magazine Advertisment Ideas

• The main image will take up the entire advertisement as this is a technique I have seen the majority of advertisements I have collected for my research. With the advertisement being made up mostly of a visual image it will attract my audience’s attention as they flick through a magazine. It will also give my advertisement the edge against the rest of the information on the page which will likely be blocks of text, therefore increasing the likelihood of it being noticed and the album being bought. The main image will not be of my artist as she is not well known and therefore is not a strong selling point. I plan on using a photograph that is visually appealing and that will grab my readers attention. This is not a teqnique typically used in pop or r'n'b genres, but is commonly seen in the indie genre and so will attract my target audience.
• The texts 'Wild Youth' and 'Daughter' will be the largest on the page as they are the relevant information that my audience needs. I plan to use a simple font so that the writing does not take focus away from the image and also so that at a glance the information is digestable for the reader. My image will be sepa so depending on the overall coposition of the image I plan to use black or white for the font in order for it to stand out. The HMV logo will also be relitavley large, as it is idenifyable for my audience which will be music fans and so it will grab their attention. It also gives them the information they need to know where to buy the album.
• My colourscheme will be sepia to coincide with my main image, and i will also use black as it is a bold coulour that will stand out to my target audience. The colour black will also identify my information as important as it is an official colour. By using sepia for my photograph my advert will look unique and will stand out to my specific target audience. This will promote the sales of my album as music fans will get some idea of the genre from the style of my advert, encouraging them to download or buy the album.