Marxisim
When looking at my product in terms of Marxism, I need to think if I (as a media company) am responding to my audiences demand, or if I am projecting onto them an idea of what they need to demand. For example, have I designed my video with the audiences preferences for indie videos in mind, or have I constructed a media product that will tell my audience 'this is what an indie video is, and therefore this is what you need to be watching'. My questionnaire results show that my audience has a particular idea of what an indie video should be, and Marxism suggests that this idea is not their own preference but had been projected onto them by media corporations.
My audience expected an indie video to my stylised, unique, and have a narrative. The fact that these conventions are seen commonly within the indie genre suggests that my audience ask for them because this is all they have seen, not because this is their preference.
Feminism
In regards to Feminism, the fact that I will use only one character that is female could have different connotations in terms of feminism. She will appeal to my female audience as they can relate to her and identify with her. For my male audience she will appeal to them as she is a member of the opposite sex and therefore may generate an attraction, or it could be endearing to them to see it from a females point of view.
The high emotion in the video could be attributed to the fact that the character is female, as in the Jamie T video for 'Emily's Heart' (which I am basing my own video on), features only one character that is male, and the emotion in the video inst particularity high. This could have feminist connotations as hysteria or high emotion is often associated with women, especially in the media.
Do you need to add something on feminism here?
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