Friday, 7 December 2012

Research Into the Indie Genre

What is the Indie Genre?

"Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse, with sub-genres that include indie pop, jangle pop, C86, and lo-fi, among others. Originally used to describe record labels, the term became associated with the music they produced and was initially used interchangeably with alternative rock."

Source: Wikipedia

Indie rock differs from the mainstream. It targets a neche market that prefer unique and artistic music to more generic, big budget music like that of Lady Gaga or Rihanna.

"Indie rock, derived from "independent", describes the small and relatively low-budget labels on which it is released and the do-it-yourself attitude of the bands and artists involved. Although distribution deals are often struck with major corporate companies, these labels and the bands they host have attempted to retain their autonomy, leaving them free to explore sounds, emotions and subjects of limited appeal to large, mainstream audiences"

Source: Wikipedia

A main factor in producing Indie music is allowing the artists themselves to have a large imput. This is what makes the genre so diverse as every product aims to be as unique as possible, which is something I hope to show in my own product.
I have used social media to connect with my target audience. I wanted to get a vague idea of what my tager audience expected from the Indie Genre.

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