Applying Post Modernism to my Product

My product will use some elements of intertextuality, as I plan to use shots such of branded items such as an iPhone. Also, I plan to have shots of my character walking down city streets, so shops such as McDonalds or Next may be in the background. I hope to use intertextuality to demonstrate how society is present in my characters life and also to offer gratification to my audience as they can associate with these popular brands.
     The genre of my product is supernatural, however this is not obvious to the audience until the end of the video. Also, the style and tone of my video is predominantly indie, for reasons I mentioned into my pitch. Also, as my music video follows a narrative, it has some elements of shot film to it.
     It will mix elements of high and low culture. As for low culture, I will feature things such as branches such as takeaway shops or McDonalds. Also the use of an iPhone (which is popular culture) would be classed as low culture. However for high culture, I will feature The Times, which is a highbrow newspaper.
     My use of colour filters as obscure camera shots will draw attention to the fact that this is a media product that has been constructed. I will use fragmentation of location, as my character will jump from place to place with little sense of journey. This will hint to the fact that she is detached from reality. Also, I will use shots that display the characters point of view rather than the audiences, detaching them from the product and preventing them from becoming completely emerged in it.
     My product does take quite a light view of the serious issues within the video such as death and tragedy. The fact that my character actually died in a house fire is set against a backdrop of attractive shots and soft indie music, rather than being extremely dramatic. Whilst my product does provoke emotion it does take a serious event and 'softens' it.
     My product is of the indie genre ad therefore a lot of emphasis will be put on the aesthetics of the video. However, as my video follows a narrative that is relatively serious I will need to construct it in a way that can be followed and understood, therefore giving it substance.